Entertainment Community Fund Rebranding
As the Head of Design, Holly led the comprehensive rebranding of the Entertainment Community Fund (formerly The Actors Fund), a non-profit serving people in the performing arts and entertainment industry. Collaborating with Original Champions, she directed the development of a new logo and brand that aligned with the organization’s mission. Subsequently, Holly and her internal team rebranded more than 800 projects in less than a year across all platforms, including print, digital, environmental, web, motion, video, and interactive mediums. The collateral received two Indigo Design Awards, a GDUSA American Graphic Design Award, LICC London International Award, DNA Paris Design Award, IDA International Design Award, and C2A Creative Communication Honorable Mention.
Social Media
Stationery
Backpack
Lobby Signage
360 Ad Campaign
Event Podium
Mobile Responsive Eblasts
Digital Marquee Signage
Social Media Cover Image
Social Media
Business Card
Digital Animation Ad
Digital Ads
Laptop Bag
Animation
Lobby Signage
This project was driven by the primary objective of renaming and rebranding the organization to enhance its appeal to constituents while providing them with a clearer understanding of its purpose. As a human services organization, our core goal was to establish an environment that embodies warmth, care, diversity, and inclusivity. Simultaneously, we aimed to highlight creativity and vibrancy, catering to our clientele who are actively involved in or passionate about the entertainment industry.
Holly directed the design of all the Fund’s websites, ensuring a unified and visually captivating outcome. She also created graphics and thumbnail images. The rebranded website was developed by Pixels and Pulp and DevCollaborative. Holly also conceptualized, storyboarded, and provided direction for the spotlight animation below. The final was animated by Zach Stamey.